The Hybrid dress: it’s the home-grown designer label that stars and stylish women everywhere are going mad for.

In the two years since the Hybrid dress hit the market, it has rapidly become one of the most sought-after garments among fashion-conscious females and celebs alike, thanks to its sleek, sophisticated and sensuous air of femininity.

Members of the TOWIE (The Only Way Is Essex) cast including Samantha Faiers, Billie Faiers, Maria Fowler, Lauren Pope and Lauren Goodger have all been photographed hitting the town in Hybrid dresses. Along with former Emmerdale actress Roxanne Pallett, Celebrity Big Brother housemate Nicola McClean and TV presenters including BBC Breakfast’s Susanna Reid. Most recently Hollyoaks’ Gemma Merna was spotted wearing a Hybrid yellow Peplum dress.

It will hopefully not come as too much of a surprise when we at Lovarni also admit our undying love for all things Hybrid.

Why? Because the Hybrid dress is perfect for every occasion, be it as evening wear for a cocktail party or red carpet affair, or something special for a night out with the girls. And because Hybrid is so eclectic in range there is sure to be something to meet all tastes.

Hybrid is celebrated for its rich and deep block colour, tasteful knee-length design and quality stretch fabric that hugs the figure in all the right places, creating a stunning silhouette. It can be compared to a Roland Mouret dress, such as the legendary pink Moon dress sported by fashion icon Victoria Beckham, except it costs a fraction of the price at £85.

In fact, its key features tally almost perfectly with the concept of the “Forever Dress” — the ideal woman’s dress — as determined by a consumer survey conducted on behalf of Debenhams last month. Even better, unlike the Forever Dress, the Hybrid already exists!

Lovarni.com stocks all gorgeous designs in the current collection. This is because we enjoy a “special relationship” with the Hybrid range and know just how much our visitors love them.