Hybrid A/W 2013 has arrived!

It’s that time of year again when the Lovarni offices are bubbling with excitement to see the new Hybrid Autumn/winter collection. And we have some good news…the first few pieces have just hit Lovarni.com! Over the next few weeks we will be unveiling more of the collection, but for now, enjoy the new beautiful pieces already on our website. The new collection boasts Lace, Leather and some Chanel tweed-esque pieces, as well as some classic form fitting sophisticated designs. Our personal fave? The gorgeous black leather & mesh dress, pictured below. Click HERE to see all of the new pieces. For more Hybrid updates, follow us on Twitter, Facebook and Instagram.

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Wimbledon style 2012.

This week we are welcoming the arrival of Wimbledon. As well as tuning in to watch the big five (defending champion Novak Djokovic, Brit boy Andy Murray, legend Roger Federer, Rafa Nadal and our new favourite: the smiley Jo Wilfried Tsonga) we are also, as always, keeping a close eye on the outfits that the top players are sporting.

Tennis fashion has always been big on and off the court, even since the very first Wimbledon way back in 1877.

This year, we have particularly taken note of Maria Sharapova’s flawless on-court style. A big favourite to win the ladies’ championships this year, Sharapova is a style icon of the court, constantly looking fresh and modern and giving the tennis ‘uniform’ a new twist. Serena Williams also updated the tennis dress this week by adding flashes of hot pink to her outfit and looked cool on court.

In honour of the exciting championships, here at Lovarni we are offering shoppers a 10% discount off all white dresses and other white items. Just enter the promotional code WHITE10 when purchasing your item any time from now until the men’s final of Wimbledon. Our favourites are these beautiful Hybrid dresses; they are the perfect way to carry off Wimbledon chic.





Offer ends 8/7/2012 and cannot be used against sale items or in conjunction with any other promotional offers.

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TREND: Peplum

This season it’s all about the Peplum. It’s fast becoming one of the hottest trends to be spotted following and it’s the perfect style to shape your silhouette no matter what shape or size. Peplums are extremely flattering on any figure, emphasising and defining the waist. This elegant, structured style is both ladylike and downright sexy making it one of your most versatile pieces this season!


Diva Catwalk Va-Va Voom Dress

Peplums can be seen anywhere right now. Last week saw the A-listers coming together for the annual Met Ball in New York. While it was the metallic shades that appeared to be the most popular, it was the flirty peplums that took centre stage. The gorgeous Solange Knowles coveted a super sexy yellow floor length peplum dress which hugged her enviable figure in all the right places. January Jones meanwhile opted for a more subtle take on the trend but looked equally stunning.


Met Ball Peplum Dresses

It’s not just the A-list stars that have been seen following this trend. Peplums are appearing all over the high street, from flirty dresses to sexy skirts and tops. We at Lovarni have gone crazy for the peplum, stocking designs from Diva Catwalk, AX Paris, Hybrid and Hedonia. The gorgeous Va Va Voom dress by Diva Catwalk is a firm favourite as it’s structured design helps to create the perfect silhouette. Looking for something a bit more fun and flirty? The AX Paris polka dot peplum dress ticks all the right boxes!


AX Paris Peplum Dress

Browse Lovarni now to find your perfect peplum dress!

Have you liked us on facebook? If not, do so now and you could win a Hedonia dress of your choice! If like us you’re loving all things peplum you could choose the Teresa dress if you win!



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Spotlight on Hybrid

The Hybrid dress: it’s the home-grown designer label that stars and stylish women everywhere are going mad for.

In the two years since the Hybrid dress hit the market, it has rapidly become one of the most sought-after garments among fashion-conscious females and celebs alike, thanks to its sleek, sophisticated and sensuous air of femininity.

Members of the TOWIE (The Only Way Is Essex) cast including Samantha Faiers, Billie Faiers, Maria Fowler, Lauren Pope and Lauren Goodger have all been photographed hitting the town in Hybrid dresses. Along with former Emmerdale actress Roxanne Pallett, Celebrity Big Brother housemate Nicola McClean and TV presenters including BBC Breakfast’s Susanna Reid. Most recently Hollyoaks’ Gemma Merna was spotted wearing a Hybrid yellow Peplum dress.

It will hopefully not come as too much of a surprise when we at Lovarni also admit our undying love for all things Hybrid.

Why? Because the Hybrid dress is perfect for every occasion, be it as evening wear for a cocktail party or red carpet affair, or something special for a night out with the girls. And because Hybrid is so eclectic in range there is sure to be something to meet all tastes.

Hybrid is celebrated for its rich and deep block colour, tasteful knee-length design and quality stretch fabric that hugs the figure in all the right places, creating a stunning silhouette. It can be compared to a Roland Mouret dress, such as the legendary pink Moon dress sported by fashion icon Victoria Beckham, except it costs a fraction of the price at £85.

In fact, its key features tally almost perfectly with the concept of the “Forever Dress” — the ideal woman’s dress — as determined by a consumer survey conducted on behalf of Debenhams last month. Even better, unlike the Forever Dress, the Hybrid already exists!

Lovarni.com stocks all gorgeous designs in the current collection. This is because we enjoy a “special relationship” with the Hybrid range and know just how much our visitors love them.

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