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House of Dereon

House of Dereon


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House of Dereon is a fashion brand that was created by Beyonce Knowles and her mother, who is also her stylist, Tina Knowles. The brand name ‘Dereon’ was taken from Beyoncé’s maternal grandmother as a tribute to her. The fashion label, House of Dereon, was introduced in 2004 with the slogan ‘Couture.Kick.Soul’ which represents the three generations of women that inspired the style of the brand. Whilst Beyonce was in the girl band, Destiny’s Child, her mother created their one-of a-kind outfits for the girls of the band to wear which began the journey of the House of Dereon label. Whilst Beyonce and her band mates had little money to spend on fancy designer clothing, House of Dereon clothing strived on delivering affordable fashion for women around the world. So by collaborating together, Beyonce and Tina formed a fabulous collection of House of Dereon clothing that combines both of their fashion ideas which result in a selection of stunning garments for fashion enthusiasts to love and wear.

House of Dereon clothing holds influences of hip-hop along with feminine injections of embroidery and ruffles. The label is inspired by personal experiences in Beyoncé’s and Tinas lives which are transferred into the designs of the garments. Whilst Beyonce was on her world tour, her mother came along and they created a new House of Dereon collection inspired by the different cultures they saw whilst they travelled around the world. House of Dereon fashion offers its wearers show stopping designs with a feisty edge, along with great quality fabrics and intricate detail. The label offers something for all occasions, whether you want to unleash your inner diva or carry out a casual chic day look, House of Dereon have something here for you.

For more great designer labels here at Lovarni, take a look at Australia Luxe Collective footwear and Little Mistress clothing.